Revitalization of Sahur Procession: Preserving Cultural Heritage with an Innovative Touch in Kuala Tungkal, Jambi Province

Abstract

This research paper seeks to examine the revitalization of the Sahur procession as part of the cultural heritage in Kuala Tungkal, Jambi Province. The research employs qualitative methods, including in-depth interviews and direct observation of community practices. The findings indicate that incorporating modern elements such as music, visual arts, and social media has greatly boosted community participation and heightened awareness of the Sahur procession. By embracing these contemporary influences, the event has managed to captivate younger generations, who are eager to contribute their ideas and creativity. This transformation not only revitalizes the tradition but also cultivates a sense of ownership among community members, ensuring the preservation of this important cultural event. Additionally, the study underscores the necessity of balancing traditional values with modern adaptations, illustrating how innovation and cultural heritage can coexist.